IGA will supply in-game ads to Activision's PS3 games, thanks to a deal announced today. The first game to be served by the deal will be Guitar Hero World Tour. “Activision has one of the most ...
IGA's announced a two-year deal with EA to provide in-game ads for its sports and racing titles. The agreement covers EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as ...