When no one was looking, Ikea, the world’s largest furniture retailer, launched a new logo. The change can be tough to spot by the naked eye. In fact, it went largely unnoticed until spotted by Brand ...

On Medium, Freytag Anderson creative director Daniel Freytag says that the main objective of the new logo was to more firmly connect it with the IKEA brand. The designers decided to keep the color of ...

IKEA has collaborated with 72andSunny Amsterdam to create a new logo called “The Fönster”. The Fönster forms part of a logo system that is designed to reinforce and integrate the brand into modern ...

If you ever doubted how seriously big companies take their branding, and how much time, effort and money they invest in making things just so, then look no further than Ikea’s latest exercise in ...

We're used to press-release puffery, but a new announcement from Ikea and 72andSunny Amsterdam really takes the Allemansrãtten. We doff our hats in tribute to the anonymous genius who wrote it. For ...

Swedish furniture-maker IKEA has put up its iconic logo at the storefront of its Philippine flagship store in Pasay City. "This is a huge milestone for us as we work towards opening our very first ...

When Roger Penguino heard Ikea was offering $4,000 in gift certificates to the first person in line at the opening of its new Atlanta store, he had no choice. He threw a tent in the back of his car ...