ITV invests £3m in The Body Coach app - ...
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ITV invests up to £3m in Joe Wicks fitness app
Broadcasting giant ITV has agreed to invest up to £3 million into The Body Coach app created by TV star and fitness coach Joe Wicks. The deal is the latest through its media for equity investment fund ...
The Body Coach app was launched by Wicks at the end of 2020 following his rise to fame in the initial Covid-19 lockdowns.
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