Piyush Pandey, the moustachioed maverick who transformed Indian advertising with his earthy storytelling and infectious joie de vivre, passed away on Thursday at the age of 70. A Padma Shri awardee ...

It’s the end of an era as Priyush Pandey, often called the architect of Indian advertising, has passed away. Pandey died on Friday at the age of 70. The creative visionary transformed Indian ...

What followed was a quiet but significant shift in the grammar of Indian advertising, one that now shapes everything from ...

Marketing depends upon understanding cultural perspectives to engage consumers, so when advertisements created to sell cars in India depict women bound and gagged, it can only be assumed that the ads ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday, Amazon ...

Prasoon Pandey, along with his brother, executive chairman and creative director of South Asia for Ogilvy & Mather, Piyush Pandey, discussed 'The Rise of Creativity in India' in a session moderated by ...

Unstereotyping in advertisements is predicted to unlock higher marketing ROI across the world, as the focus on diversity and inclusion grows. However, according to an updated report by research firm ...

T he TV ad shows an Indian movie star walking on a beach, flaunting his brand-name sunglasses and his six-pack abs. A white woman in a black bikini drops on the sand from nowhere, and then another ...