In attempt to boost sales this holiday season, Toys "R" Us is opening more than 30 new locations throughout the U.S.

While most retail chains are revamping staff for the holiday season, this iconic toy store is opening dozens of new stores.

The iconic toy chain plans to open several new flagship stores and 20 seasonal holiday shops by the end of the year.

After filing for bankruptcy and falling off the retail radar, most companies don’t get a second chance. However, Toys “R” Us, the beloved toy retailer that once dominated childhood wish lists, is ...