Every so often, an automaker decides to walk straight into the lion’s den. Chinese giant BYD is doing exactly that by taking on Japan in one of its most tightly held automotive arenas. And it’s not ...

BYD is reportedly doing what no other non-Japanese automaker has ever done: it's working on a kei car. The new model will be electric and arrive in Japan in 2026. The BYD kei model targets a lower ...

One thing you quickly notice when walking the streets of Tokyo and Yokohama is the lack of cars from other parts of the world. This is hardly surprising given the additional taxes you have to pay for ...

Trump wants Japan’s pint-size kei-cars legalized in the U.S., igniting hype as America wonders if cute, efficient cars could actually reshape the market. It looks like Europe isn’t the only continent ...