Gwen Stefani got here first. I hate to admit that. The singer, after all, co-opted Tokyo street style for banal girlie pop, then hired four Japanese girls as her own entourage-slash-accessories - and ...

Kawaii means cute in Japanese, so you can expect there will be cute offerings from local vendors, artists and crafters. According to Event Coordinator Alli Uno, kawaii is a cultural phenomenon in ...

Named for the Japanese term for the sound of an excited heart beating, Doki Doki Kawaii Shop, in all its pastel glory, sits on Lakewood’s Madison Avenue. Kawaii refers to the Japanese culture of ...

In Tokyo, ‘cute’ doesn’t just refer to the kitschy kawaii styles that Harajuku is famous for. Sure, ‘cute’ is an expression we use on an animal-shaped doughnut, a 3D latte art of a cat, or a bento ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Kawaii, or cuteness, is a prominent aspect of Japanese culture. But kawaii goes beyond just a look or mannerism; it is also a form of visual language, used to communicate everything from branding to ...

Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

If you've ever been to Japan, whether you know it or not, you will have encountered multiple examples of kawaii, the country's dominant pop-cultural aesthetic. That bus stop shaped like a watermelon?