Drop “mayonnaise or Miracle Whip” in a conversation, and people have feelings — a lot of them. Though found near each other in a grocery store, these creamy condiments are often talked about like they ...

The 1,500-person city of Mayo, Fla., temporarily changed its name to “Miracle Whip” in a branding prank led by Kraft Heinz, according to CNBC. On Aug. 25, the city unveiled a water tower with the name ...

For years, Kraft Foods has wanted us to believe that Miracle Whip is the far superior white goo to put on your turkey sandwich. The “dressing” was introduced during the Great Depression as a cheaper ...

Kraft Foods’ Miracle Whip is building on its contrarian “We’re Not For Everyone” campaign with new videos featuring singer Wynonna Judd, actor Jeffrey Tambor (“Arrested Development,” “The Larry ...

— -- Marketers are making over many classic, even century-old American brands to address a change in consumers who are focusing more on basic values during the downturn. Long-standing brands such ...