I just saw L'Oréal's new glass hair straighteners in action, and I was amazed at their smoothing power at lower temperatures

Exclusive: 'It's a total reinvention of a category – but for a real purpose. It gives you results that are less damaging to ...

L’Oréal Groupe Introduces New Technology-Driven Products For Hair And Skin

Light Straight + Multi-styler, developed by L’Oréal Research & Innovation, was seven years in the making. The device uses ...
CNET

L’Oréal Revealed New Tools at CES That Prevent Hair Damage and Improve Skin

The future of hair and skincare may be light-focused.
WRAL

Hijab-wearing model stars in L'Oréal Paris hair campaign

L'Oreal Paris is breaking barriers and making history by featuring a hijab-wearing woman in a hair campaign. British beauty blogger Amena Khan donned a pale pink headscarf while standing in front of a ...
Byrdie on MSN

Tints, trends, and transformation: The history of hair color through the ages

Reviewed by Jeremy Tardo Fact checked by Michelle Regalado Key Takeaways Ancient Egyptians first used plants like henna and ...
The Verge

L’Oreal’s newest gadget takes the mess out of coloring your hair

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...