Exclusive: 'It's a total reinvention of a category – but for a real purpose. It gives you results that are less damaging to the hair' ...
L'Oréal announced an infrared hair straightener and an LED face mask at CES 2026, both launching in 2027 with light-based ...
Light Straight + Multi-styler, developed by L’Oréal Research & Innovation, was seven years in the making. The device uses ...
The future of hair and skincare may be light-focused.
Hair gadgets have become increasingly popular over the last decade. Hair dryers, curlers, steamers — you name it, there’s ...
Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three ...
*Maria Borges was the first model to rock an Afro at the 2015 Victoria’s Secret Fashion Show, and now she’s the new face of L’Oréal Paris. Borges is a major advocate for diversity in the fashion and ...
L'Oreal Paris is breaking barriers and making history by featuring a hijab-wearing woman in a hair campaign. British beauty blogger Amena Khan donned a pale pink headscarf while standing in front of a ...
This article originally appeared on Poeple. When Angolan model Maria Borges walked the Victoria’s secret runway with her short, natural afro back in 2015, she made waves by not wearing waves (she was ...