It’s Friday evening at the Higashi Honganji Buddhist Temple in downtown Los Angeles, but there’s no Zen quiet here. Instead, Latin-inflected hip-hop thumps from a basement room, where about 30 men and ...
The following story was originally performed live as part of KPCC's live storytelling series, Unheard LA. Each show features a curated lineup of real people sharing true stories of life here in ...
Zumba is a dance-based cardio workout powered by Latin and World music. The brainchild of a Colombian fitness trainer, this upbeat brand of group exercise burst onto the American fitness scene back in ...
Zumba was born in Colombia in the 1990s, quite by accident. A fitness instructor forgot to bring his usual workout music to class, so he grabbed some Latin albums from his car, ditched the constraints ...
Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...
The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot ...