Originally designed as a temporary attraction to celebrate the new Millennium, the London Eye has long surpassed its intended five-year shelf life to become the most popular paid-for attraction in the ...

If there’s anyone who can allow themselves a wistful gaze up at the London Eye this weekend as it celebrates its 25th anniversary, it’s the iconic wheel’s co-architect Julia Barfield. “I’ve been going ...

Rachel Chang is a travel and pop culture journalist who contributes to Travel + Leisure, Condé Nast Traveler, Lonely Planet, and more. The force is with London … or rather the fourth. In celebration ...

The London Eye has launched a new year-long, multi-channel campaign titled “The World’s Most Iconic Ride,” created by Modern Citizens. To celebrate its 25th anniversary, the campaign highlights the ...