The idea of using the King of the Jungle to kick off every MGM movie was the brainchild of advertising man Howard Dietz. He ...

(SOUNDBITE OF MGM LION ROAR)]]>) Transcript provided by NPR, Copyright NPR. NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be ...

: [POST-BROADCAST CORRECTIONS: In this interview, Scott Simon refers to the book Tarzan of the Apes as a “British novel.” In fact, Edgar Rice Burroughs, who wrote the Tarzan book series, was American.