E-commerce giant Amazon is expanding its reach in India by acquiring key assets of the popular video streaming service MX Player from Times Internet. It seems that the company is trying to strengthen ...

Bindiya Ke Bahubali Season 2 is now streaming for free on Amazon MX Player, available via the MX Player app, the Amazon shopping app, Prime Video, Fire TV, Smart TVs, and Airtel Xstream.

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

MX Player and Distro TV Partnership will enable millions of its users to watch 24/7 Live streaming content from Indian and International channels SAN BRUNO ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Amazon (AMZN) has solidified its presence in India’s growing streaming market by acquiring MX Player, a leading free streaming OTT platform. This move combines Amazon’s streaming service, Amazon ...

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX ...

Amazon (NASDAQ:AMZN) has entered into an agreement to acquire certain assets of Indian video streaming service MX Player. The e-commerce giant is acquiring some assets of MX Player, but not the entire ...

What just happened? Amazon is trying to expand its presence in India's lucrative video market as the company now wants to acquire one of the major players in the country. In India, the ad-supported ...

In 2025, Indian OTT viewing continued to evolve, with audiences increasingly engaging with content that balanced familiarity and experimentation. Amazon MX Player expanded its programming slate across ...

In a wide-ranging conversation at the APOS summit in Bali on Wednesday, senior regional executives from Amazon laid out their vision for the company's twin-pronged streaming strategy in India, where ...