Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Retail marketing giant Kroger and its 84.51° unit have been pioneers in the burgeoning marketplace of data-driven retail media, and now they are combining it with the Kroger’s massive loyalty ...

As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new ...

Retail media’s easy growth phase is over. As in-store networks scale, performance TV matures, and measurement pressure intensifies, analyst Andrew Lipsman outlines the 10 trends that will define ...

A collaboration with AccuStore provides marketing guides tailored to each location. "We selected AccuStore from GSP, based on their 40-plus years of experience in convenience store retail marketing," ...

Retailers know this. That’s why so many of them have adopted AI into their marketing efforts. Their goal? Avoid losing sales by controlling as much of the customer sales journey as possible. Spotify ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

In-store media such as video display screens, audio broadcasts, and other strategically placed messaging are among the biggest opportunities for supermarket operators to grow their retail media ...

Jane Shields is set to depart, with the company’s current online customer service director to take over marketing ...

Retail media is one of the key marketing channels that saw accelerated growth due to changing consumer behaviors and specific challenges related to the pandemic. Curbside pickup, home delivery and ...