Maybelline had a viral hit on its hands last week with a TikTok video that appeared to show a clever out-of-home advertising campaign involving some glamorous public transport. Scores of national and ...

Maybelline New York rings in the holiday season with ‘Maybe This Christmas,’ a five-part microdrama that reunites fan ...

Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with sister publication Marketing Dive. The game launched Aug. 25. Designed by ...

Beauty brand Maybelline has announced that it's breaking into the gaming market through a partnership with Zynga. Although the beauty industry’s close relative, fashion, has been increasing its ...