Beauty writer Eve Rowlands tested out three of Maybelline's newest mascara colours and one of them made her eyes pop ...

WHEN Maybelline announced that it was launching colourful versions of its cult Sky High mascara, the beauty industry gasped. Beauty editors shared snaps of the news to their stories, and ...

Mon, July 8, 2024 at 5:00 PM UTC The Maybelline The Falsies Surreal Extensions Mascara is our favorite drama queen. It packs a punch with ink black pigmentation and Hybrid Fiber technology that ...

And we’ve tried them all. We’d ditch foundation, highlighter and even cream blush for the magic wands that make our lashes go from non-existent to fluttery, fanned-out things of beauty. And the best ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But why makes this different from other mascaras? Besides ...

“Maybe she's born with it, maybe it's Maybelline.” When it comes to make-up, Maybelline has been knocking around for years and has always been a solid and dependable beauty favourite. But there's one ...

This bargain buy has amassed billions of views on TikTok Follow live: All the best Black Friday and Cyber Monday 2025 deals ...

From viral dance routines to mob wife fashion and the thirst for Stanley water cups, TikTok has become the go-to breeding ground for the latest trends. In particular, the social media platform’s ...

THERE’S glitter, sequins and sparkles everywhere which means only one thing – the festive season has well and truly arrived.

Origins: Lash-darkening products have been part of the feminine make-up arsenal for thousands of years, but it took the primping sister of a entrepreneurial brother to bring mascara to market in ...