Holiday beauty season is officially here, and Maybelline New York just launched the most unexpected (and honestly iconic) ...

Through the five easy-to-remember B.R.A.V.E. steps of Brave Talk, users will learn how to start a conversation with a friend, support them, and lead them to care in less than ten minutes. This ...

The iconic “Maybe It’s Maybelline” jingle is making a comeback with a modern day twist. Maybelline New York announced the relaunch of the song, made popular back in the ‘90s, with a campaign starring ...

"`Maybe It's Maybelline' is an iconic anthem that has defined beauty for generations, achieving an astounding 84% brand recall," said Trisha Ayyagari, Global Brand President for Maybelline New York.

The Super Stay Flex Powder Foundation is about to become your go-to-product for those never ending days that require something quick, full coverage and sweat-proof ...

Maybelline New York rings in the holiday season with ‘Maybe This Christmas,’ a five-part microdrama that reunites fan ...

Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced Thursday ...

This bargain buy has amassed billions of views on TikTok Follow live: All the best Black Friday and Cyber Monday 2025 deals ...

With up to 24-hour wear, The Falsies Surreal Extensions Mascara delivers a visible lash transformation. The hybrid long and short fiber technology and extended helix brush with long twisted bristles ...

More than half of first-year college students (54%) frequently felt anxious since starting college – and 60% don’t turn to professionals for help* but turn to their friends instead. To encourage open ...