Holiday beauty season is officially here, and Maybelline New York just launched the most unexpected (and honestly iconic) campaign of the year: a five-part microdrama called “Maybe This Christmas.” ...

Maybelline has put a happy face on DDB Needham Chicago. As forecast in this column, DDB Needham has become the major agency for Schering-Plough Corp.`s Maybelline USA Division with an assignment for ...