Using a mix of TV, giant billboards, online and an interactive game, the campaign, featuring the Michelin Man, highlights the improved safety and braking distance that new Michelin tyres provides, and ...
Michelin has enlisted the services of Stoke-based agency Ad One to launch an innovative range of auto accessories. Ad One has created a series of striking images as part of the marketing push. The ...
Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago By ...
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