Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

It was a good year for Anheuser Busch in this year's Super Bowl, with all of its ads scoring well with viewers, including "First Delivery" which starred a determined Clydesdale foal. While there were ...