Ford writes down $19.5 billion
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Ford's EV strategy will focus on smaller, affordable models, while large vehicles will get plug-in hybrid powertrains that employ a range-extender gas engine.
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Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.
Three electric vehicles are gone as the automaker pivots to hybrids, range-extended trucks, and battery storage in a sweeping strategic reset
Ford's next-generation F-150 Lightning will combine electric motors with a gasoline engine range extender, allowing for 700 miles without recharging.
Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.