In a year when GLP-1 drugs were a best-selling, buzzy phenomenon, Novo Nordisk’s ad spend for Ozempic in streaming TV has been paying off. The brand’s ads were 57% more effective in driving consumer ...

Cam Ward's father, Calvin Ward, works at a nuclear power plant. His mother, Patrice, is a special education teacher. Cam Ward, of course, is the rookie starting quarterback for the Tennessee Titans, ...

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle ...

EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance. The report ...

For years, Oprah told millions that weight loss was about mindset, discipline, and “doing the work.” Then she appeared on TV defending Ozempic and similar drugs as a breakthrough instead of a shortcut ...