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Here are 5 Super Bowl commercials that deserve places in the advertising hall of shame
What makes something a flop? Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a ...
Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold — only it never actually aired in the U.S.
Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...
Best Super Bowl commercials of all time: Ad Meter winners through the years
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...
Pepsi gets Becky G to raise Baja Blast awareness in Mountain Dew Super Bowl commercial
PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...
Pepsi challenges Coca-Cola to another blind taste test—this time for their zero-sugar varieties
Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...
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How to understand the target audience
Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.
This year’s hottest Super Bowl ticket? Advertising space, Fox says
Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super ...
Costco brings back Coke to pair with beloved $1.50 food court hot dogs
Aficionados of Costco's famous $1.50 hot dogs will once again be able to top off their cheap treats with a Coca-Cola after ...