The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Uh-oh, Poppi is having its Tarte moment. If you understand that sentence, it might be time for a social-media detox. If you ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.