The confidence gap is the difference between actual ability and how others perceive it. This gap can quietly shape career ...

Para-psychology analyzes situations, experiences, and behavior that are out of the ordinary. Such unusual circumstances cannot be explained in finite terms. Para-psychology has 2 branches: ...

Action and perception are functionally linked in the brain, but a hotly debated question is whether perception and comprehension of stimuli depend on motor circuits. Brain language mechanisms are ...

Recent sceptical critiques of the evidence for implicit perception 15 have led to increased rigor and methodological creativity in attempts to document its existence. Although controversies remain, ...

Why are gourmets seemingly able to detect subtle nuances in taste that others miss? Researchers at Tohoku University have ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

All of marketing is a battle of perception, not products. More specifically, marketing is about positioning your product or service in a positive light in the minds of the customers you want to reach.

Did you know that you can gain and lose customers without even meeting them? From the passers-by outside your corner store, to the viewers who visit your website, you can work on gaining the attention ...