Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

The 2023 winners of the TikTok Ad Awards highlight the brands that are embracing the platform and have stand-out results to ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.

Are you wondering where to put your ad budgets to get the maximum results? Optimally balancing brand and performance ad budgets is essential to sustain long-term business growth, but the key question ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

This article first appeared on GeeMee's website. In today's fiercely competitive mobile app landscape, developers and advertisers struggle to enhance ad effectiveness and boost user engagement. GeeMee ...

Meta Platforms, Inc.'s AI advancements drove 21% revenue growth in Q4, enhancing ad performance and monetization, justifying a 'Strong Buy' rating with a fair value of $793 per share. Significant ...