Just as total beauty saw a post-pandemic swell in sales, the private-label category has more quietly been having a boom of its own. The sector, which designates retailer-owned beauty and personal care ...

Ulta Beauty, Inc. (ULTA), headquartered in Bolingbrook, Illinois, is a specialty beauty retailer offering a wide range of ...

Private label products have outgrown their “cheaper alternatives" reputation. Retailers are rethinking their fit in the ...

Private label cosmetics are an increasingly popular option for retailers looking to offer own branded line of cosmetic ...

Lotions, oils, skin care products, fragrances, haircare, men’s grooming and many other new and trending nonfood categories will join thousands of foods, beverages and spirts at PLMA’s 2025 “Store ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Image: Walmart's expanding private-label beauty products. Private brands continue gaining ground with consumers, not just as budget-friendly stand-ins, but as preferred picks. A new survey from FMI, ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...