Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Private label products have outgrown their “cheaper alternatives" reputation. Retailers are rethinking their fit in the ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

As the nation's third-largest grocery store by sales, Costco Wholesale has a bit of a cult-like following. Just ask my mother. A large part of the draw - aside from the massive variety of products and ...

Target has launched a new private label brand, Dealworthy. Starting at less than $1 and with most under $10, the Dealworthy items span apparel and accessories, essentials and beauty, electronics and ...

For decades, household name brands have topped the consumer market. They’ve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, ...

The company is planning a consumer marketing campaign in the first quarter of 2025. As Blalock explained, the epic goods logo is simple and fun, and the packaging is bright and colorful. "Our goal is ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Do you shop at target? You may be missing on savings if you don't shop Target's private label brands, including its expansive Good & Gather groceries line. Here's what private label brands are, and ...

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

But now that inflation is cooling off — the latest consumer price index is at its lowest level since February 2021 — private brands are at a crossroads. Will sales retreat to their typical market ...