Your company's promotional items can serve as powerful marketing tools to boost brand awareness and improve your business's reputation. There are a number of ways to advertise these products. Choosing ...

When businesses and communities face unpredictable challenges like economic downturns, pandemics, or natural disasters, trust ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

The Advertising Specialty Institute (ASI) today announced the 2025 Counselor Power 50, its annual ranking of the most ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Commercial print service providers (PSPs) are exploring new revenue streams, with promotional products offering a lucrative opportunity. Matt Barnes, executive vice president at the Advertising ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

MILWAUKEE—September 10, 2014—The Marek Group, a Wisconsin-based sales enablement and marketing communications firm, is pleased to announce the acquisition of CPI Promotions, a promotional product ...

Promotional items are used at national and regional recruitment fairs, conferences and other events to increase awareness of Morehead State University. They serve to develop brand recognition and give ...

Whether they’re a part of a convention goodie bag, a social media contest or a direct mail marketing stunt, giveaways are a great way to have fun and engage with your customer base. After all, ...

Rachel McMann needed help in picking some promotional giveaways for a September meeting. McMann, special projects coordinator for vehicle history report supplier Carfax, sought help from Mike Lovern, ...