TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline.

Argos has achieved a tenfold uplift in average TikTok post views after partnering with Lickd and Billion Dollar Boy on a culture-led social campaign powered ...

Christin Marie Studio reached $5 million in sales in just two years, driven by livestream selling.

NEW YORK — TikTok has drawn droves of marketers for its ability to turn products of all stripes, from Stanley tumblers to cranberry juice, into viral sensations. Since the social platform launched its ...

Forbes contributors publish independent expert analyses and insights. Michelle Evans covers how digitalization is reinventing retail. Companies that didn’t start in retail are now competing for ...

TikTok is driving social commerce growth, with TikTok Shop making up nearly 20% of social commerce in 2025, according to a new report from Emarketer. TikTok Shop’s sales are forecast to exceed $20 ...