A confluence of crisis-related factors ranging from the COVID-19 pandemic to the role of corporations amid rampant social change have elevated the role, investment resources and strategic role of ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. In only a quarter of a century, marketing has changed almost beyond ...

January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, the influence of artificial intelligence ...

After my last post, there seemed to be some conversation around what could the various roles in advertising looks like under this new structure of consultancy and production. It is critical because, ...

A merger/acquisition tests the mettle of your Marketing and Communications team like nothing else. Usually, the team must operate under strict secrecy, and with little advance notice. They need to ...

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a ...

A confluence of crisis-related factors ranging from the COVID-19 pandemic to the role of corporations amid rampant social change have elevated the role, investment resources and strategic role of ...