Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer’s push deeper into Europe as it ...

Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer ...

A curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his ...

Smyths Toys Superstores has opened at Arena Shopping Park in Coventry. It opened yesterday (October 30). Families can join in a fun-filled party that began on Thursday and runs until Sunday, November ...

Smyths Toys has opened in a retail park at Westquay in Southampton, celebrating with a three "party" with guest appearances.