The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

A new, AI-powered platform called Aggie wants to manage your brand’s social media. Aggie is a product of Audience Genomics, which has since 2018 offered audience data analytics to big brands like ...

Open-source intelligence (OSINT), as defined by the SANS Institute, refers to the process of producing intelligence through collecting, evaluating and analyzing publicly available information. This is ...

Social media usage has increased to all-time highs and more interactions are happening on social media than ever before. Business executives now understand the value it brings to their organizations ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Social media has become a key connective tool, with ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

“Marketing analytics measure everything from how an individual social media post is performing to how many clicks on a link are converted into tangible business,” says Brianna Bitton, Co-Founder of O ...

Discover how S-Scores measure investor sentiment via social media analysis, helping with market decisions and stock performance predictions.