Why Jessica Alba’s Honest Company has shut down its app — and where your diaper subscription is going

It’s a crappy situation. The Honest Company — founded by Jessica Alba in 2012 with the hope of providing cleaner and more ...
Yahoo

Jessica Alba’s Honest Company’s Ups and Downs Over the Years

Jessica Alba got the idea for The Honest Company after realizing how many baby products contained petrochemicals and synthetic fragrances. While pregnant with her and husband Cash Warren’s first baby, ...
Seeking Alpha

The Honest Company: The Recent Surge May Not Be Justified

The Honest Company, founded by Jessica Alba, has seen a 207% stock increase in six months despite past scandals affecting its reputation and fundamentals. The company targets a growing market for ...
Hosted on MSN

Celebrity-backed household and beauty brand, The Honest Company, closes all locations

For every Skims or Goop, you get an awful lot of brands that fail, despite celebrity backing. When the connection between the celebrity, the product, and its audience works, however, the impact can be ...
Fast Company

Now that ‘clean’ is commonplace, can the Honest Company still stand out?

Honest Company CEO Carla Vernón saw her first diaper “cake” at a friend’s baby shower in 2017. The Instagram-worthy centerpiece featured tiered stacks of Honest’s flagship eco-friendly diapers and ...
Retail Dive

Walmart partnership expands The Honest Company's reach

Adding another critical retail partner to its distribution network, The Honest Company announced on Tuesday that it is selling its products on Walmart’s website and will sell them at Walmart’s ...