CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...

Apple CEO Tim Cook and New York Knicks star Jalen Brunson made a surprise appearance at a New York City Apple store on Friday — greeting cheering fans lined up outside Apple’s flagship Fifth Avenue ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs -- yet the fact that he isn't Jobs is what has made Apple ...