After filing for bankruptcy in 2017, the toy store Toys R Us has made several attempts to reestablish its retail presence.

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Join us in celebrating Geoffrey's Birthday with a Hot Wheels Event on Sunday, 10/19 from 12–2PM at select Toys“R”Us at Macy’s ...

Toys R Us is closing its last U.S. stores by Friday, the end of a chain known to generations of children and parents for its sprawling stores, brightly colored logo and Geoffrey the giraffe mascot.

Continuing its digital push, Toys R Us is launching a 10-episode YouTube series titled “Geoffrey’s World Tour,” the retailer announced on Friday. The show builds off of a marketing campaign in which ...

Geoffrey, the famed Toys “R” Us mascot, is back and in a place few might have expected – Kroger. That’s right, months after the official demise of the toy giant, fans of all ages can experience being ...

Toys "R" Us is no longer with us, but Geoffrey the Giraffe is back for the holidays. Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores ...

WHP Global is bringing together two of its brands for the holiday season: Toys "R" Us and Bonobos. The brand management firm is creating a collection of adult and childrenswear featuring Geoffrey the ...