NEW YORK — Outerwear retailer Columbia Sportswear has sued Columbia University over alleged trademark infringement and a breach of contract, saying that the university’s merchandise looks too similar ...

For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion.

The University of Cincinnati will have a new uniform supplier as it starts play in the Big 12 next season, as the Bearcats will be making the switch from Under Armour to Nike.UC made the announcement ...

PORTLAND, Ore. — Oregon-based Columbia Sportswear is suing Columbia University in New York, alleging the university is illegally selling merchandise that looks too similar to what the sportswear ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, and the University of Cincinnati today announced a multi-year extension of their ...

Working with its exclusive trademark licensing agent, IMG College Licensing, University of North Carolina at Chapel Hill has inked a new deal with Hanesbrands Inc. to become the University's primary ...

CU Becomes Third University Launched Under DBGI’s NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market AUSTIN, Texas, February 24, 2026--(BUSINESS WIRE)--DBGI Corp. ...

Ohio State University is seeking to trademark the word "The" when used on items marketed for sale, according to a trademark application filed to the United States Patent and Trademark Office. The ...

Delighted and embarrassed students and other internet users shared on TikTok and elsewhere that a private Lutheran school, Concordia University of Michigan, appeared to have recently debuted a rather ...