Verizon has been testing a new “value proposition” that’ll launch in the first half of 2026. It likes the early feedback it’s ...

Redefining a value proposition requires a service model and operating structure that can deliver coordination at scale, says Scott Winters.

Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...

As healthcare costs continue to rise and margins remain under pressure, Houston-based Memorial Hermann Health System is leaning into value-based care and direct-to-employer strategies to slow spending ...

Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. The world of work is being rewritten in real time.

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...