Since it was first installed in 1959, the “Welcome to Fabulous Las Vegas” sign has welcomed over 1.5 billion visitors. It started as a simple greeting, but has since become a famous slogan known ...

LAS VEGAS (FOX5) — The newest tourism campaign to boost Las Vegas visitation leans on the worldwide appeal of an iconic tourism attraction: the “Welcome to Fabulous Las Vegas” sign. Thursday evening ...

LAS VEGAS (KLAS) — Declining tourist numbers to Las Vegas have grabbed nationwide attention, and the Las Vegas Convention and Visitors Authority is launching a national advertising campaign to lure ...

Since 1959, the “Welcome to Fabulous Las Vegas” sign has served as a beacon to more than 1.5 billion visitors. What began as a greeting has grown into a globally recognized motto spanning decades and ...

Las Vegas is rolling out an advertising campaign featuring the iconic "Welcome to Fabulous Las Vegas" sign, a landmark for visitors since 1959. Photo Credit: R&R Partners/LVCVA With visitation to Las ...

LAS VEGAS (FOX5) — Officials from the Las Vegas Convention and Visitors Authority announced Thursday a new campaign promoting the “sports and entertainment capital of the world” as “fabulous,” as a ...

Catching back up with ComplexCon Global Creative Director Danieal Arsham at his home studio, he walks us through his mental process in recreating the Welcome to Fabulous Las Vegas sign that will be ...