Rain boots are perceived as functional accessories. They are usually worn as protective gear with little to hardly any aesthetic appeal. But when the French create something, you can trust that they ...
PARIS - Three years into a brand transformation under chief executive officer Valérie Dassier, French heritage label Aigle, best known for its rubber boots, has repositioned itself from a diluted ...
Aigle Upscales Identity With Flagship Revamps, Product Innovation and Asia Ambitions The French heritage brand has reset its strategy under CEO Valérie Dassier, aiming to streamline its product mix ...
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