Apple is reportedly exploring multiple projects in this area. Last fall it was reported that there were two products on the way: J490, described as a “low-end smart display for using FaceTime and controlling home appliances,” and J595, an iPad-like display with a tabletop robotic limb that is expected to arrive much later.

Apple is testing its competitor to Amazon's Echo Hub and Google's Nest Hub internally. However, delays in Siri's development have derailed a formal launch.

A delay in the rollout of an update to Apple’s Siri assistant has prompted Citi analysts to forecast a more modest growth in iPhone sales. Atif Malik and his team at Citi now expect Apple to sell 232 million iPhones in the calendar year 2025,