Coca Cola-owned BodyArmor is unleashing its newest beverage as part of its years-long effort to overthrow Pepsi's Gatorade from its position as the top-selling sports drink brand. Rolling out to ...
Kobe Bryant’s smart investment just got even smarter. According to the Sports Business Journal, the NCAA is ditching Powerade as its official sports drink and going with BodyArmor, a sports drink that ...
Sometimes, a natural dose of energy could be the difference between a sluggish or active workout. Trust premium sports drink BODYARMOR to understand that strife because instead of finishing 15 minutes ...
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Bodyarmor’s rebranding keeps its functional hydration core values with a new visual identity, interview
While water might be the simplest beverage to boost hydration, consumers want more than just a refreshing drink from a spring. Functional hydration fits within a person’s overall lifestyle. As ...
BATON ROUGE, La. (WAFB) - Louisiana’s adopted son, Joe Burrow, has partnered with popular sports drink company, BODYARMOR, to release a limited edition bottle featuring the NFL star this week. On ...
This move builds on the refreshed brand identity and campaign that BODYARMOR introduced in the U.S. earlier this year, evolving the original design first unveiled nearly 15 years ago when BODYARMOR ...
Many businesses — even small businesses — partner with other brands, and with brand ambassadors, to build awareness for their own brand. Often those partnerships don’t work, though. As former ...
WHITESTONE, NY. (September 17, 2019) – BODYARMOR Sports Drink today announced a multi-year partnership with Major League Soccer (MLS) to become the league’s Official Sports Drink partner in the United ...
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