Liquid Death and MSG announce a multiyear deal that will intertwine the canned water and iced tea brand with iconic venues and entertainment properties.

The Madison Square Garden family of companies have announced a marketing partnership with Liquid Death, promoting the beverage company as an official partner across the brand’s live ...

The Theater at Madison Square Garden, the Beacon Theatre, Radio City Music Hall, Christmas Spectacular Starring the Radio City Rockettes, and Sphere, Liquid Death will also have the opportunity to ...