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McDonald's Japan's Pokémon Happy Meal launch had it all — scalpers, grown men brawling, and pigeons feasting on fries.
Last weekend, Japanese McDonald’s outlets’ attempts to include packs of Pokémon cards in Happy Meals ended not only two days early, but in the complete chaos of miserable children and gross amounts of ...
Sure enough, McDonald’s launched a promotion over the last few days in which every McDonald’s Happy Set came with two limited-edition Pokemon cards — and customers loved the idea. Then, disaster ...
McDonald’s Japan faced backlash after resellers abandoned Happy Meal food during a Pokémon promotion. The company apologized ...