Apple’s musical spot from Brazil, Kleenex’s tearjerker movie ratings and a fancy parking-lot stunt by Oatly.

Clayton joined American Airlines in 2014 and was most recently VP of communications and marketing. Her new role, which was ...

Interpublic Group of Cos. has completed its sale of R/GA to a management-led buyout group backed by Los Angeles-based private ...

While fast food chains have long conducted private franchisee meetings to preview upcoming menu innovations and marketing ...

From celebrity comedy to a somber, issues-driven social experiment, we had a bit of everything in this week’s top 5. Notably, two in-house campaigns topped the list: one an impressive exercise in ...

Aquila is staffing up, expanding its research panel to 5,000 households and preparing to sign a TV measurement partner.

The DTC category disrupted retail and strategies have shifted in the last 15 years; brands such as Warby Parker, Rare Beauty ...

The ad will run on linear and digital video for the first half of March.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 42 min 49 sec ago By Erika Wheless - 48 min 23 sec ago By Brian Bonilla - 1 hour 41 min ago By Tim Nudd - 2 hours 11 ...

As country music crossovers draw more fans into the genre, marketers are taking note and partnering with country music artists. Oreo, Flipz, Coffee mate, Tubi, Whataburger, Nerds and Hardee’s are ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Moss was recently introduced to an artist, Sara Pope, who specializes in lip portraits. Moss, Ebert and Zaveri saw Pope’s paintings as a potentially powerful representation of the importance of a ...