As per experts, advertisers' approach is shifting from high-decibel, mass-reach campaigns to calibrated, context-driven ...

Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff disputes tied to TRAI’s NTO 3.0 and ...

Punit Goenka, Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Ltd (ZEEL), marks his 50th ...

Digital, Marketing & Strategy at Reliance General Insurance, shares observations from Cannes Lions, highlighting India’s rising global influence, & more ...

Digital, Marketing & Strategy at Reliance General Insurance, shares observations from Cannes Lions, highlighting India’s ...

Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make ...

Havas Creative India has won three metals for its campaign ‘Ink of Democracy’, developed in collaboration with The Times of ...

JioStar, the official broadcast and streaming partner for TATA IPL 2025, has recorded one billion viewers across TV and ...

Mihir Wakharkar has been appointed as Director of Growth Marketing at Flipkart. He announced the news of his new role through ...

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league ...

The streets of Mumbai are heating up, and it is not because of the weather. It’s the cheeky billboards in the city turning ...

Integrated marketing and brand communications agency Team Pumpkin has announced the appointment of Vinod Khandelwal as Chief ...