In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...

Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...

2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...

Looking at the latest stats surrounding sustainability, 74% of ad businesses say it’s non-negotiable, and a critical part of their strategy. Yet, sustainability is also ranked as the second biggest ...

News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI ...

Adglow integrated weather-sync technology with our proprietary social advertising platform, ADAM, to trigger McFrozen Facebook ads in alignment with the real time local weather conditions in 50 ...

Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...

Half of Businesses Estimate Digital Media Emissions; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

Amazon’s Ad Business Earns $17bn in Q4 . Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of ...