The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.

It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

New mover marketing is not new. The Welcome Wagon® has been welcoming new neighbors since 1928. What is new (and exciting) ...

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...