Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major accounts.

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.

It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...